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SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business. SWOT Analysis is a tool that can help you to analyse what your company does best right now, and to devise a successful strategy for the future.


From your SWOT Analysis, aim for 4 SMART goals you can achieve this year.

SMART Goals are :

– Specific - target a specific area for improvement

– Measurable - quantify or at least suggest an indicator of progress

– Achievable - show it can be done and who will do it

– Relevant - ensure the goal is relevant to the business and the planning period

– Time-bound - specify when the result(s) can be achieved


SWOT Analysis Downloadable

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