SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business. SWOT Analysis is a tool that can help you to analyse what your company does best right now, and to devise a successful strategy for the future.
 
From your SWOT Analysis, aim for 4 SMART goals you can achieve this year.
SMART Goals are :
– Specific - target a specific area for improvement
– Measurable - quantify or at least suggest an indicator of progress
– Achievable - show it can be done and who will do it
– Relevant - ensure the goal is relevant to the business and the planning period
– Time-bound - specify when the result(s) can be achieved